Keratin is not a treatment.
It’s a general word for all smoothing. One salon’s does nothing. The next leaves you poker straight.
Tell me the result. I choose the chemistry.
Read The Brief →Hair that behaves. For months.
Seasonal feature · Autumn/Winter 2026
The Zoltan Texture Review
“Soft, slept-in, and still shining — the worn-in wave is what London will want this winter.” — Zoltan
UP The worn-in wave
As seen in
All press →
- Too curly, frizzy or bigStraightmentDOWN£149.95–£789.95
- Too flat, no movementWavementUP£299.95–£659.95
- Damaged by another salonCorrectionfrom £449.95
- Only fringe or rootsPartials£89.95–£229.95
- Since 1991Texture only: permingUP since 1991, straightening since 1999
- Prices on the pageNo surprises at the till
- An honest noIf your hair can't take it, you'll hear it
- Your hair, not a bottleChemistry picked for your hair
Don't take my word for it
“Brazilian straightening is really a craft, and Zoltan is an artist.”
Real results
What to expect
You bring the brief. Choosing the chemistry is my job.
- 2I’ve given up selling conditioning treatments in London.
- 3I choose the chemistry, not you.
- 4The hands and the knowledge matter more than the product — in the salon and at home alike.
- 5Sometimes the answer is no.
- 6Nothing is 100% — and “repair” is coating, not healing.
- 7The first visit, I work slightly under.
- 8The price is the price.
- 9“Organic” straightening and perming is a sales word.
Before anyone touches your hair
- Box dye, bleach, last year's keratin: it all counts. Tell me.
- Cheap smoothingDOWN is where most of my correction work starts.
- If it's a no, you hear it from me, before you pay a penny.
Don't cook your hair.
Ask me anything about texture. Go on.
New this month
Next London dates
See open datesWant the full story? Read the guide →