Hair texture specialist · Mayfair, London.
KERATIN IS NOT A TREATMENT.

Tell me the result. I choose the chemistry.

Keratin is a general word for smoothing.
One salon’s does nothing.
The next leaves you poker straight.

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Not sure? Book a consultationBeen before? Book your usual

Perming since 1991 · Straightening since 1999

Before: the same client from behind, the same day: tightly coiled zigzag hair (z9 on the Scale) before, straight hair past the shoulders (s2) after Straightment PermanentAfter: the same client from behind, the same day: tightly coiled zigzag hair (z9 on the Scale) before, straight hair past the shoulders (s2) after Straightment Permanent
Someone else's work gone wrong?Keratin, straightening or a perm that didn't do what they said. Bring me your worst.from £449.95 · final price after the strand test

Hair that behaves. For months.

Straightening DOWN and perms UP. I choose the chemistry for your hair.

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What to expect

You bring the brief. Choosing the chemistry is my job.

  1. 1Keratin is not a treatment.
  2. 2I’ve given up selling conditioning treatments in London.
Read The Brief
  • HELLO! Beauty Book cover, July 2012
  • Elle UK cover, July 2011
  • Tatler UK cover, October 2010
  • Harper’s Bazaar UK cover, August 2010
  • Harper’s Bazaar UK cover, May 2010
  • Glamour UK cover, March 2010
  • Glamour UK cover, November 2009
  • British Vogue cover, November 2002

As seen in

All press →

Don't take my word for it

“Brazilian straightening is really a craft, and Zoltan is an artist.”

The Sunday Times Style, June 2014 Read →
Seasonal feature · Autumn/Winter 2026

The Zoltan Texture Review

“Soft, slept-in, and still shining — the worn-in wave is what London will want this winter.” — Zoltan

UP The worn-in wave

  • Since 1991Texture only: permingUP since 1991, straightening since 1999
  • Prices on the pageNo surprises at the till
  • An honest noIf your hair can't take it, you'll hear it
  • Your hair, not a bottleChemistry picked for your hair

Real results

Before anyone touches your hair

  • Box dye, bleach, last year's keratin: it all counts. Tell me.
  • Cheap smoothing is where most of my correction work starts.
  • If it's a no, you hear it from me, before you pay a penny.

Don't cook your hair.

More straight talk → The Brief

Ask me anything about texture. Go on.

Latest

Next London dates

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Not sure yet? Start with a consultation

Preferred

Online consultation · £9.95

Six photos, your history and your questions. I call you back within 72 hours.

Show me your hair

In person · £74.95

In the chair at Maddox Street. Strand test on the day if I think it's needed.

Book in person

Neither fee comes off the treatment.

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