Yuko Yamashita and the Yuko system and my story
I left Molton Brown Hairdressing for a new challenge in 1998 before Yuko System the pioneers of chemical straightening first opened their Academy outside Japan in Mayfair, London. It was a big decision, but Yuko seemed to be offering something new and something very exciting which interested me greatly.
Yuko Yamashita, founder of Yuko system permanent hair straightening, originates from Japan. She learnt hairdressing /she call it “beauty specialist”/ in Japan, and opened her salon. She had loads of clients with frizzy hair /yes you be surprised loads of Japanese have curly, or frizzy hair/, and decided to help them. “If you want to know why I have focused all my energy on permanent hair straightening, it is because, since becoming a beauty specialist, I have met many women who suffer from unruly hair. Almost all people have more or less unruly hair, and these can become a serious source of worry for women.”
In the early 90’s Yuko started developing her first perm solution, to chemically straighten hair, which took her 2 years to have the first sets. READ MORE…