Soho Central London, new keratin treatment brazilian blow dry launch

Keraswift the newest Keratin treatment is now available in Soho London

Are you looking for a fast and effective Keratin treatment, or Brazilian blow dry in Soho?

You might have found your solution by Zoltan’s newest addition Keraswift smoothing, he is located just minutes away from Piccadilly Circus in a lush private room hidden in Soho best barbers parlour.

So what is keraSWIFT keratin smoothing treatment and hair repair?

 

 

KearSwift is a new smoothing keratin type treatment with patented new technologies, has a very similar effect of the original Brazilian Blow dry treatments but without using formaldehyde and being subjected to nasty fumes, and burning eyes.

KeraSwift keratin smoothing and repair treatment contain a unique nanoparticle system to penetrates the hair with nanodispersion and use an innovative elastic film that locks the repair treatment in. The film under thermal action crystallises on the hair surface allowing conditioning agents to stay within the hair and protects the hair from future external damage. This film also repels water which reduces blow drying time.

That’s how KeraSwift’s technology align, moisturise and softens hair.

 

  • fast treatment – saving up to half the time spent in the salon comparing to other treatments
  • same day – you can shampoo even on the day the treatment has been done
  • lasting results – treatments lasts between 2 to 4 months
  • repairs the hair and causes no damage
  • thickening effect – it forms a film around your hair which makes the hair feels thicker and look fuller
  • body straight – it can achieve straight hair while keeping its volume
  • easy styling at home – dramatically reduce styling time and hair manageability
  • frizz reduction – with its unique hair aligning produces frizz reduction
  • extreme shine – after the treatment your hair will be very very shiny
  • natural as it can be – guaranteed formaldehyde free, glycolic acid free, parabens free, thio free, sodium hydroxide free
  • compatible with every other chemical hair treatments – colour, straightening, etc even on the same day
  • maximum moisturising – locks moisture in the hair and keep it there until the treatment last
  • safe – can be applied on scalp and skin
  • no smoke – we rinse the product out before the ironing process don’t burn it into the hair
  • protects the hair from future damage – the only treatment offers thermal crystallisation which protects hair from external damage

 

Formaldehyde testing in salons

Formaldehyde testing in salons

Formaldehyde is a gas and it can be easily measured in the salon air with a simple test for 20minutes during the treatment process.

I highly recommend to test the formaldehyde level before and during the treatment regularly to every stylist, and hair salon when they offering Keratin services, even if they think they do not use formaldehyde-based Keratin treatment, as there are manufacturers don’t say the truth about the level of formaldehyde in the products.

As of today I haven’t seen anyone testing for formaldehyde, so if you a professional please look up my blog for info how to do the procedure, and where to order your kit and pricing etc

The history of digital perming

Here I intend to give you a brief information on Digital perming, which  is a new technologie originates from Japan in the beginning of 2000’s. Well that’s what most hairdressers would say, but it’s isnt entirely trough. Digital perming is simply using heat in the perming process which originates from Europe from and around the 1900’s. In the beginning it was a very exclusive and expensive process easily costing a monthly wage, but before World War II it was as cheap as a dollar and wildly available worldwide.

Then cold perming become the trend and everyone has forgotten the old techniques and machines. In early 2000’s after the success of thermal reconditioning (permanent hair straightening), Japanese stylist and companies started to develop the up to date techniques and products of the original wired hot perming techniques which become a hot new thing, and huge success in Asia called Digi perm. The metrology stayed the same but everything the machines and chemicals have greatly been improved.

The main difference in digital (hot) perming compared to traditional (cold) permings are:

The digi perming techniques allow different parts of the hair to be processed by different strength of chemicals and to allow them to develop for different times, and /or areas to the hair to be more protected and cared for.

The digital perming can create larger and more natural looking waves, and the curls are more defined when they dry rather then the traditional perming is more defined when it’s vet and usually technicians use it for for stronger curls. It is difficult to create root lift with the digi (hot) perming method, as the heat can not be close to the scalp as it would cause dissconfort and burn, but with cold perms it is standard to start from the roots.

Zoltan currently offers his perms tailored to customers needs, and offers both hot and cold perming methods to his customers. He has the most up to date digital perming machine which is extremely gentle to the hair and it’s only 3 in europe of this type of machine. He takes pride in his perms and uses the very best of the available machines, techniques and lotions.

Porter magazine’s Newby Hands on Zoltan’s services 03 2017

In the below article Newby Hands Beauty Director of Edit and Porter magazines mentions about Zoltan’s services in her recent article, see the last (highlighted) paragraph

 

beautifully SIMPLE

 

If you ’re drowning under information overload about the products, the methods, the treatments relax Newby Hands unpacks all you need to know to stay beautiful and sane..

When did it all get so complicated?

From being something that was a fun and often practical part of our lives, beauty regimes seem to have become increasingly baffling. Do we really need to know the intricacies of shaping, contouring and draping (it’s the new contouring by the way) when the reality is that most of us are still looking for a foundation that stays put and a mascara that doesn’t smudge As for skincare, between cocktailing our serums (fiddly, I know, but it works), layering and stepmasking (the peel, the serum, the moisturizer), it’s amazing we have time to run families, homes and businesses. What we all need are beauty routines that make life easier, ones that slot into the reality of your everyday and help streamline your life with solutions rather than overcomplicating it with confusing regimes. When life gets busy, beauty seems to be the one area that many women factor out, not in, which, believe me, is a mistake, as something that initially seems unimportant, compared to, say, preparing a presentation or organizing an event, can later take on disproportionate importance. Recently, a high-flying but despondent friend of mine called; she had just returned from an economic summit where she was the keynote speaker, but any sense of success was >

 

This is not about vanity, but rather instilling confidence by being prepared so you never get caught out again. As one colleague puts it, ‘It’s exhausting living in a last-minute panic’”

>overshadowed by the fact that as she walked towards the podium all she could think about was the spotlights picking out her root re-growth. “I’d prepared in every other way but this totally swept away my confidence. It hadn’t seemed important before, but at that moment it was all that mattered.” Other women I’ve spoken to report losing their thread mid-presentation when they notice how unkempt their nails look and how much they want to hide them. Why, they ask themselves in anguish, didn’t I book in for a manicure? This is not about vanity, but rather instilling confidence by being prepared so you never get caught out again. As one colleague whose evenings are taken up with events puts it, “It’s exhausting living in a last-minute panic.” Prioritize what matters and, if you are not already doing so, start to block-book rolling appointments for hair color, manicures, blow outs and waxing. One friend who travels extensively advises booking two appointments, a few days apart: “That way if I have to cancel one I always have a back-up. It’s one less thing to think about. ” Over the years, I too have developed my own ‘back-up’ – a list of the treatments to book and the products to never run out of because they provide the best solutions to those beauty problems that would otherwise be one more thing to worry about. These are what I constantly share with others who also seek to streamline their lives. While some may not be relevant to your specific needs, others can be game changers. For those of you who rely on regular three- to six-weekly color appointments, you need to know about Color Wow Root Cover Up, a genius mineral powder that covers roots or can even add natural-looking highlights to tide you over after a missed appointment – and it lasts between shampoos.

Although it may have received some bad press over the years, I cannot recommend highly enough a good (and there are many bad) Brazilian Blow Dry treatment. When done by a professional (my best advice is going to someone who only does this treatment and has done so for several years – most good salons now have a specialist on staff), it can transform frizzy, fluffy and bleach-puffy hair into a new sleek and manageable state. It can also dramatically improve the condition of your hair, as I have found after seeing Zoltan Vargyai (zoltan-hair.com) for the last six years. Plus, it frees up both your time – as blow outs are much faster – and your mind from the constant worry of being caught out by rain or humidity.