Hello magazine on digital perming Curl Power

Hello magazine on digital perming Curl Power

the modern master of hair retexturising

Hello

Beauty

CURL Power

Want Alexa’s chunky tousled chop, Gisele’s gorgeous waves or Kate’s soft curls? If so, it could be time to have a digital perm.

HELLO! talks to
Zoltan Vargyai – the modern master of hair retexturising

When you think perms, do you imagine tight curls and frizz? Then think again because, just like the rest of the world, perming has gone digital. That means you can control the amount of curl and create everything from the look of a perfect blow-dry, through to beach waves and deconstructed curls.

“My clients ask me to create everything from the Duchess of Cambridge’s perfectly groomed blow-dry to Gisele’s beachy locks and even that undone Alexa Chung texture, all with a perm,” says Zoltan Vargyai, London’s leading expert in hair texturising.

Zoltan is well known for Brazilian straightening and smoothing and was one of the first technicians to master Yuko Japanese hair-straightening a decade ago, essentially using perming solution to straighten hair. But a growing number of women now want waves they can wash-and-go.
“We all lead busy lives and what women want is hair that can be washed, then either roughly styled with a little product, left to dry naturally, or blow-dried in the minimum time and with the minimum effort. And that’s where modern perming techniques can come in,” says Zoltan.

The end result is a catwalk- cool look that usually takes waving wands, tongs, rollers and hours of blow-drying by a great hairdresser.

So what exactly is a digital perm?

“It is the most modern way to add customised waves to your hair,” Zoltan explains. “It involves plugging in each roller to a heat source so that each strand of hair is heated to activate the perming solution. I can choose what size perming rod to use from 1cm to 3.2cm, giving everything from a spiral twist to a super-soft wave. I can even choose to leave out fringes, or only perm the mid lengths or ends of the hair,” he adds. “Then I can control the temperature depending on the hair length, thickness and type. It really is a couture service tailor made for each client.”

But can a generation of women over 40 – scared by memories of local salons, teenage frizz and wash-and-wear perms left over from the 1980s and ’90s – really be sold on perms again?

“Perming technology has come so far in the past 20 years. It is light years ahead of what was available then,” says Zoltan, who scours the world for the latest hair innovations. “The technology is mainly coming from Korea, Japan and the Far East and it is very high-spec, even to the point that the perming papers are charged with positive ions to help the solution evenly attract to and absorb into the hair.”

Once permed, you’ll save time on your hair-styling routine. “I advise my clients to use shampoos and conditioners for colour-treated hair, as these are gentle and nourishing for chemically processed hair. Then, choose styling products for naturally curly or wavy hair.”

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If you ’re drowning under information overload about the products, the methods, the treatments relax Newby Hands unpacks all you need to know to stay beautiful and sane..

When did it all get so complicated?

From being something that was a fun and often practical part of our lives, beauty regimes seem to have become increasingly baffling. Do we really need to know the intricacies of shaping, contouring and draping (it’s the new contouring by the way) when the reality is that most of us are still looking for a foundation that stays put and a mascara that doesn’t smudge As for skincare, between cocktailing our serums (fiddly, I know, but it works), layering and stepmasking (the peel, the serum, the moisturizer), it’s amazing we have time to run families, homes and businesses. What we all need are beauty routines that make life easier, ones that slot into the reality of your everyday and help streamline your life with solutions rather than overcomplicating it with confusing regimes. When life gets busy, beauty seems to be the one area that many women factor out, not in, which, believe me, is a mistake, as something that initially seems unimportant, compared to, say, preparing a presentation or organizing an event, can later take on disproportionate importance. Recently, a high-flying but despondent friend of mine called; she had just returned from an economic summit where she was the keynote speaker, but any sense of success was >

 

This is not about vanity, but rather instilling confidence by being prepared so you never get caught out again. As one colleague puts it, ‘It’s exhausting living in a last-minute panic’”

>overshadowed by the fact that as she walked towards the podium all she could think about was the spotlights picking out her root re-growth. “I’d prepared in every other way but this totally swept away my confidence. It hadn’t seemed important before, but at that moment it was all that mattered.” Other women I’ve spoken to report losing their thread mid-presentation when they notice how unkempt their nails look and how much they want to hide them. Why, they ask themselves in anguish, didn’t I book in for a manicure? This is not about vanity, but rather instilling confidence by being prepared so you never get caught out again. As one colleague whose evenings are taken up with events puts it, “It’s exhausting living in a last-minute panic.” Prioritize what matters and, if you are not already doing so, start to block-book rolling appointments for hair color, manicures, blow outs and waxing. One friend who travels extensively advises booking two appointments, a few days apart: “That way if I have to cancel one I always have a back-up. It’s one less thing to think about. ” Over the years, I too have developed my own ‘back-up’ – a list of the treatments to book and the products to never run out of because they provide the best solutions to those beauty problems that would otherwise be one more thing to worry about. These are what I constantly share with others who also seek to streamline their lives. While some may not be relevant to your specific needs, others can be game changers. For those of you who rely on regular three- to six-weekly color appointments, you need to know about Color Wow Root Cover Up, a genius mineral powder that covers roots or can even add natural-looking highlights to tide you over after a missed appointment – and it lasts between shampoos.

Although it may have received some bad press over the years, I cannot recommend highly enough a good (and there are many bad) Brazilian Blow Dry treatment. When done by a professional (my best advice is going to someone who only does this treatment and has done so for several years – most good salons now have a specialist on staff), it can transform frizzy, fluffy and bleach-puffy hair into a new sleek and manageable state. It can also dramatically improve the condition of your hair, as I have found after seeing Zoltan Vargyai (zoltan-hair.com) for the last six years. Plus, it frees up both your time – as blow outs are much faster – and your mind from the constant worry of being caught out by rain or humidity.

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