Sunday times straight talking a double spread on Brazilian Blow dry

Sunday times straight talking a double spread on Brazilian Blow dry

Brazilian straightening is really a craft, and Zoltan is an artist. He tailors it to each client, mixing up his own formulations. It’s like a jigsaw rather than one size fits all.

Sunday Times

STRAIGHT TALKING

It’s a game-changer I would count the Brazilian blow-dry as one of the top 10 (if not top five) beauty inventions of all time in terms of how it can transform women’s lives. For me, it’s up there with Botox. Having hair that dries smooth is one less thing for women to worry about and shaves a good 20 minutes off your morning routine. I’ve been having various Brazilian blow-dry processes for a long time. I have it twice a year as it lasts a good six months, and I honestly couldn’t imagine my life without it. Find a good stylist Mine is called Zoltan and he works part-time. (He practises yoga in India for most of the year, so I have to time my appointments carefully for when he’s back in the country. I can’t be left short.)

Brazilian straightening is really a craft, and Zoltan is an artist. He tailors it to each client, mixing up his own formulations. It’s like a jigsaw rather than one size fits all. Go lighter on the roots If you have a Brazilian blow-dry, you must accept that it will be flatter than you would like for the first week. To get round this, I wash my hair every day for the first week and request that the formulation is lighter on the roots. If it feels too flat after the first week, don’t give up — just make sure you tell your stylist next time so they can tweak your formulation. Improve your condition I use Brazilian blow-dries as a way to improve the condition of my bleached-out hair. It eradicates that post-colour puffball effect. Remember to have your colour done a couple of weeks beforehand, as colouring can dampen the effects. The keratin content is great, but, for me, the key smoothing ingredient is the formaldehyde, which I have never had a problem with.

POWDER review

.A rough dry took no time at all and made my hair look like it had been professionally done. It was sleek but still had some of the texture I liked just without the frizzy unpredictability.. In fact, I would go as far to say that it’s the best hair...

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Other press articles

POWDER review

POWDER review

.A rough dry took no time at all and made my hair look like it had been professionally done. It was sleek but still had some of the texture I liked just without the frizzy unpredictability.. In fact, I would go as far to say that it’s the best hair...

The best hairdressers in London by Harper’s Bazaar

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Simply the best thing to happen to hair since the invention of the hair-drier it gives astounding - and long lasting - frizz taming - conditioning results. The best hairdressers in London by Harper's Bazaar Zoltan just been mentioned as one of the best hairdressers in...

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